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April 77 was launched in 2002 by frenchman Bric Partouche. His obsession with early punk bands like Ramones and Joy Division inspired him to create a range of jeans each named after his rock n’roll heroes. April 77 is worn by everyone from oldies like Rolling Stones to Iggy Pop but also by a new breed of independent artists. APRIL77 has been making punk-inspired clothes since 2002, but now the French label has gone a step further – their punky clothes now play punky music! When you buy any of their pairs of jeans, each has a little tag with a scratch off that reveals a code that gets you a free MP3 single from the latest band on their new label: April 77 Records.