Australia’s AM Eyewear know sunglasses are more than a style accessory but rather an indispensable part of daily life and have become innovative players in the modern frame game with their fresh and directional designs.

Actively hijacking the local market, last year AM Eyewear became the first-ever brand of sunglasses to merit their own show at Australian Fashion Week. Meanwhile this shady business has also won high-profile admirers overseas. Kate Hudson, Kelly Osbourne, Beyonce, Princess Superstar, Lady Sovereign, Sienna Miller and Ashley Olsen are just some of the celebrity clientele who’ve been quick to embrace the AM groove.