Community
Street / Previous Sales /
Australia’s AM Eyewear know sunglasses are more than a style accessory but rather an indispensable part of daily life and have become innovative players in the modern frame game with their fresh and directional designs.
Actively hijacking the local market, last year AM Eyewear became the first-ever brand of sunglasses to merit their own show at Australian Fashion Week. Meanwhile this shady business has also won high-profile admirers overseas. Kate Hudson, Kelly Osbourne, Beyonce, Princess Superstar, Lady Sovereign, Sienna Miller and Ashley Olsen are just some of the celebrity clientele who’ve been quick to embrace the AM groove.
April 77 was launched in 2002 by frenchman Bric Partouche. His obsession with early punk bands like Ramones and Joy Division inspired him to create a range of jeans each named after his rock n’roll heroes. April 77 is worn by everyone from oldies like Rolling Stones to Iggy Pop but also by a new breed of independent artists. APRIL77 has been making punk-inspired clothes since 2002, but now the French label has gone a step further – their punky clothes now play punky music! When you buy any of their pairs of jeans, each has a little tag with a scratch off that reveals a code that gets you a free MP3 single from the latest band on their new label: April 77 Records.
Black Betty is put together by a Melbourne based design crew. Fantastic prints on great cuts. The designs speak for themselves. Check out the range below
Glam, sexy and definitely rock & roll. This men’s and women’s label from the UK/NYC has a huge celebrity following, especially The Rolling Stones who comissioned Buddhist Punk to design their official world tour merchandise. Buddhist Punk on sale at www.threadpeople.com.au 65% off.
Buddhist Punk is street couture that continues to push the boundaries of international fashion. Designed by Adam Entwisle, Buddhist Punk has helped launch the careers of Australian designers such as Alice McCall, Jessie Hill and Nicholas Morley and continues to be at the forefront of dark and edgy high end street wear.
Deus is a completely different kind of motorcycle company. While focussing on the design and construction of custom motorcycles, Deus promotes and celebrates a custom motorcycle culture that first appeared in Europe and America in the 1940s which has recently been revived by groups of young enthusiasts in Japan, America and Australia.
The range of Deus brand clothing and luggage as well as a range of other accessories feature timeless design that reflect the Deus culture.
Earnest Sewn is a denim brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as their overwhelming commitment to product quality and brand. Their concept lies in the idea of mixing the Japanese beauty aesthetic of Wabi-Sabi, with denim’s Americana past. Designed and launched by the former co-founder/designer of Paper Denim & Cloth, Scott Morrison, the Earnest Sewn design principle is literally translated as ‘product sewn in earnest’.
In staying true to this they incorporate pride in workmanship and commitment to authenticity. The production of each garment is overseen by three people, and they monitor it’s progress from start to finish, at every stage: design, sewing, and wash.
Scott Morrison, the co-founder of earnest Sewn, is also the founder of popular denim label Paper, Denim and Cloth.
Hailing from the UK, Fullcircle’s ranges for men and women feature classic lines with up to date twists and impeccable attention to detail.
Fullcircle clothing is designed to stand the test of time and shies away from transient trends, focusing on individuality and timeless design. The collections bridge the gap in the market between high street fashion and the big designers.
Fullcircle has proven success in the UK with concept areas in major department stores such as Selfridges and House of Fraser, as well as a stand alone flagship store in Covent Garden. The unique mix of artisan heart and global ambitions gives Fullcircle the ability to become a worldwide success.
Made In Australia from the highest quality cotton, we guarantee you’ll love our shirts.
Mosmann’s range of Australian-designed jocks for men, which promise women an “exciting choice” and represent “the sophisticated and relaxed lifestyle of the Australian male”, was launched last year just before Christmas. The name was chosen to reflect the laid-back yet sophisticated Australian lifestyle represented by the suburb of Mosman. The range, which includes collections such as Mosmann Gold, Silver Series and Racer, incorporates durable, high quality materials such as cotton and modal for everyday comfort.
Motel has been established for 8 years. The seed grew from trips to the States cherry picking vintage, the problem was we could never get enough. So we started to design and manufacture taking our inspiration from hand picked vintage pieces. Motel has been on sale at www.threadpeople.com.au for 65% off.
We believe one of our keys to success is to work closely with our customer base – always asking the question what do you want, looking at what sells and expanding on that theme.
The wild child of British Style is fed up with the dreary & the lackluster. It’s time to emancipate your silhouette from a world of mediocrity with cult brand Motel’s eclectic mix of punk, left-field, retro & fun filled “killer style” clothing. Set your faces to stun… It’s time to get conspicuous
Nookie Beach has been on sale at www.threadpeople.com.au
nookie Beach for up to 75% off
You might not know Shepard Fairey but you’ve probably seen his work on your local street corners. His iconic imagery is found around the world, in the form of stickers, posters and stencils on everything from electrical boxes to billboards. Fairey’s OBEY, a street art campaign started during his college days, has since evolved to fine art sold worldwide in some of the finest galleries, book publishing and the clothing line. Obey clothing 75% off has been on sale at www.threadpeople.com.au
You don’t have to own a tennis racket to love Spring Court. Starting out as an athletic based shoe brand in the 1930’s, Spring Court has helped spearhead the athletic shoe market into a fashionable one.
Not only did John Lennon rock a pair on his wedding day, but he also wore Spring Court on a Beatles album cover.
STONEMEN Born on the beaches of Bondi by local designers who are highly inspired by the planet around us. Stonemen introduce engineered prints with a fine art eye and are made with cool natural fibres. Stonemen brings to you a fresh breed of underwear for the male generation who’s earthed, free and loving life. Purely natural and Australian made.
T-box is a rapidly growing brand that has distinguished itself by being compressed for the sake of art and its unassuming prices. These cute packages contain a variety of lovingly compressed products, ranging from t-shirts to tank tops, beach towels, g-strings, boxer shorts, swim suits, pareos, hats and scarfs. In the Thread People sale there is a variety of the versatile separates which have appeared in the following publications
A comprehensive list of all the PR activity for T-Box
